I am always reading visual images. For a time Coke was using the naked back and butt of a woman next to a huge coke bottle to sell more in Romania. It is greatly contrasted by the images of the Theotokos (Mother of God) found on the inside and outside of many of the Romanian Orthodox churches. The Theotokos is the model of not only womanhood, but of the pinnacle of human spirituality, theosis, and refers to the great dignity of people in general and to all women specifically, to be God bearers. 
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